Signature Stick Series
Signature design for Promark’s Artist Signature sticks.
New Signature Stick
Same Signature Style
The Signature Stick Series is a package redesign and promotional email for Promark’s Artist Signature Stick line of marching drumsticks. The new Signature Stick packaging covers the stick and keeps it safe from debris. The taper and beads are shown through the top window, and the Promark Artist’s signature is highlighted in the window created by the die line. Beyond the custom die line, the package design consists of multiple elements to help the drummer want to keep the packaging that their signature sticks came in. The package is printed on uncoated paper, allowing the drummer to write their name on a portion of the side. This allows them to make sure everyone knows who’s pair is whose, and helps keep matching pairs matching.
Paired with the launch of the new packaging, Promark sends out a promotional marketing email showing some of the names and accolades of the Promark Signature Stick. This Eblast is created using Foundation for Email’s responsive framework for a custom HTML and CSS coded Eblast sent through mailchimp. The email announces the new packaging with the tagline “Same Signature Stick, New Signature Style,” highlighting the new way to keep pairs matching.
Custom Die Line
The Signature Stick’s custom packaging creates a unique, stable package for each unique pair of sticks.
New Style
Same Stick
Promotional eBlast
A promotional email to all subscribed instructors and students advertising the new packaging for the classic drumstick.
Paired with the launch of the new packaging, Promark sends out a promotional marketing email showing some of the names and accolades of the Promark Signature Stick.
This Eblast is created using Foundation for Email’s responsive framework for a custom HTML and CSS coded Eblast sent through mailchimp.
The email announces the new packaging with the tagline “Same Signature Stick, New Signature Style,” highlighting the new way to keep pairs matching.
I am not, nor have I ever been employed by Promark by D’Addario, D’Addario, or any of D’Addario’s other sub-brands.
This was all done as an educational exercise.